Family camping and entertainment franchise achieves 12th consecutive year of growth as new operators join system
Founded in Sturgeon Bay, Wisconsin, as a single campground with family-friendly amenities such as a swimming pool and miniature golf course, today the Jellystone Park system boasts 75 locations across the United States and Canada. Its family entertainment destinations are known for their resort amenities such as pools, splashgrounds, water slides and wifi, and activities that feature interactions with the Yogi Bear ™characters. Glamping accommodations include premium, air-conditioned cabins, yurts, tree houses and fully equipped RVs.
“Several factors explain our growth,” said Rob Schutter, COO of Leisure Systems, Inc., the brand’s franchisor. “Millennial families are increasingly discovering camping and glamping, and most want the amenities, activities and accommodations that only Jellystone Park offers.”
Schutter noted that retail store sales were up more than 16%, while ancillary sales, which include food service and optional activities such as laser tag, were up more than 18%.
The brand’s strong sales performance, combined with its ranking as a top franchise by Entrepreneur, Franchise Business Review and Franchise Gator is generating strong interest among prospective franchisees, especially commercial real estate investors.
Jellystone Park welcomed three new franchisees this year and expects to add four locations in 2020. “There is tremendous momentum throughout the Jellystone Park system,” said Rick Spear, chairman of the franchisee advisory committee and long-time owner of the Estes Park, Colorado resort. “We have the benefit of being part of an established franchise system that is very much at the forefront of family vacation trends.”
About Yogi Bear’s Jellystone Park Camp-Resorts
Celebrating its 50th anniversary, Yogi Bear’s Jellystone Park is North America’s leading family camping destination, famous for pools, water slides and splash-grounds; activities including character interactions, jumping pillows, mini golf, and pedal carts; and theme weekends. Guests choose from premium cabins, as well as deluxe RV sites and tent sites. There are 75 Jellystone Parks locations in the U.S. and Canada. Visit www.jellystonefranchise.com.
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