“We couldn’t be more excited to see our number one ambassador and his friends back in prime time,” said Jim Westover, Leisure Systems vice president of Sales and Product Development. “Next to Mickey and Minnie Mouse, it would be hard to find characters that are more recognizable and appealing to kids and adults.” Yogi Bear characters are the biggest sellers in Jellystone Park camp stores, and LSI expects there be to a run on them.
Jellystone Park locations feature interactions with all three characters. “While most parents know Yogi, Boo Boo and Cindy, their kids may not,” Westover said. “The new show will introduce the bears to a new generation of fans.”
He added that the Yogi Bear movie released in 2010 generated tremendous interest in Jellystone Park among families, as well as new franchisees. “We expect Jellystone! will do the same.”
Warner Bros. Animation reimagined the characters, modernizing them for today’s family audience. The bears now live in the town of Jellystone, but they still turn everyday activities into hilarious pandemonium.
Westover said that the updates to the series mirror how Jellystone Park campgrounds have evolved over the years. The first locations had rustic cabins, motel-style pools and just a few activities. Today, the typical Jellystone Park features glamping cabins, water slides and splash grounds, and enough activities to keep kids entertained from morning flapjacks until evening s’mores.
Watch the series preview here: https://www.youtube.com/watch?v=-HAVgdujUWQ
About Yogi Bear’s Jellystone Park Camp-Resorts
Franchised by Leisure Systems, Inc. (LSI), Yogi Bear’s Jellystone Park Camp-Resorts is credited with creating the rapidly growing family camping and entertainment industry. Its 75 North American campgrounds feature glamping-style accommodations, non-stop family fun, attractions including water slides, and up-close encounters with the Yogi Bear characters.
Jellystone Park, which in 2020 experienced its 14th straight year of same-park sales growth, is ranked #115 on the Entrepreneur Global Franchises list and is a Franchise Business Review Top Franchise
For more information:
Video tour: https://youtu.be/BbROgcoWYF0
-30-
Contact:
Ritter Communications, Brad Ritter
740.815.1892
END
