Recreational vehicles haven’t always been the trendiest, but they’re certainly quite popular in the modern age. In fact, there are currently more than 12,000 RV-related businesses in operation across the United States. Americans are embracing the RV movement with aplomb — and that could be a huge factor to keep in mind when buying a campground franchise.
Why Are RVs So Popular?
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- They’re cost-effective
When families choose to take a vacation, seeing the country in an RV is often the most affordable way to go. According to a cost comparison report conducted by the Recreational Vehicle Industry Association, a family of four saved up to 62% on vacation costs in 2014 by choosing an RV trip, while couples saved anywhere from 11-48% — even when fuel prices are high. For families who want to go on a getaway but are on a budget, RVs are one of the most obvious choices. Marketing your campground franchise to budget-conscious families can help your site stand out.
- They’re cost-effective
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- They appeal to minimalist adventurers
RVs and campers have become popular for at least one of the same reasons the tiny house movement has taken off: these spaces essentially enforce a minimalist lifestyle. Those who want to ditch their emotional connection to the immense amounts of stuff they own will find traveling around the country in an RV to be quite freeing. It’s a more simple way of living that has immense appeal for those who don’t want to be tied down. That kind of lifestyle is one that more people are embracing, which means it’s the perfect time to think about buying a campground franchise.
- They appeal to minimalist adventurers
- They’re popular among the young (but not exclusively)
According to the RV Industry Association, more than half of all RV buyers are under the age of 45. They’re definitely a popular choice for those who are young, active, and healthy. And because it’s now easier than ever to access the internet in an RV, young people don’t hesitate to take an RV vacation. In fact, Millennials are often credited with powering the RV movement of today. However, they aren’t the only ones; Baby Boomers are also breathing new life into this movement, often because they have the time, the desire, and the financial resources to travel. So whether you want to market to seniors or 30-somethings, there will be plenty of opportunities to entice their wanderlust.
Ready to Learn How to Invest in an RV Park?
Buying a campground franchise is an exciting decision. We’re here to help you along every step of the way and make sure your campsite or RV part is a total smash hit. To find out more information, please contact us today!