Converting a Campground to a Jellystone Park™
The most common way a campground joins the Jellystone Park™ franchise is through conversion. Your business may have hit a plateau or you want to see it grow more quickly. Perhaps you have catered to an older demographic, but now want to focus on the more-profitable family market. This is where the branding power of Yogi Bear’s Jellystone Park™ can help.
“Becoming part of the franchise catapulted us years ahead of where we would have been if we tried this on our own.” – Steve Stafford, North Texas Jellystone Park™
Jellystone Park™ Camp-Resorts are among the best campgrounds in the industry. We have a quality reputation for being fun, friendly, clean and service-oriented parks that on average have a higher revenue per site night and a longer average stay than that experienced by other campgrounds – independent or franchised.
Our operating concept includes special amenities and recreation facilities designed to appeal to the entire family. Additionally, each Jellystone Park™ is themed with Yogi Bear™ elements providing instant recognition and consumer appeal. Add in the marketing support provided by LSI and you have a winning combination!
Required Amenities
In order to maintain the high standards of operation that Jellystone Park™ guests expect, we require certain amenities to be in place or an expansion plan that includes:
- minimum 125 RV sites and four rental units
- 3-5 yr. business plan (Director of Franchise Sales can assist you with this)
- store/registration area
- pool
- modern comfort stations and laundry
- pavilion/recreation center
- playground equipment
- theatre
- planned activities program
- dump station
What is a Camp-Resort?
There are approximately 12,000 campgrounds in North America including 7,500 privately owned and 4,500 operated by the US Park Service or other national or local government organizations. Most campgrounds are relatively small, but there are more than 1,500 parks with over 70 sites. Approximately 500 of these larger facilities are classified as “Camp Resorts.”
These parks have special amenities including swimming pools, miniature golf courses, game rooms, and other recreational facilities and are designed for longer stays of three or more days. These are the parks we are targeting for possible conversion to the franchise.
Want to know more?
Please complete our application so we can better understand your needs.
