| Campgrounds are one of the best places to spend time with your family. There’s something about camping that brings back our childhood, and it can be a great way to make memories with our kids. But there’s more than just great memories – campgrounds offer many benefits for both you and your family. Here are seven tips on how to increase occupancy at your campsite. 1. Make an Attractive Website for Your Campground Having an attractive and easy-to-use website is a great way to attract potential campers. Make sure that your website is mobile-friendly and has a place to include the amenities you offer. You should also include photos of the campsite, its environment, and any other interesting locations nearby. These elements will make your website stand out. 2. Advertise on Social Media There are many different social media channels you can use to advertise your campground, but Facebook is one of the best options. You can create an ad on Facebook targeting the specific audience you want to advertise to. Make sure that your ad is eye-catching, so it stands out among other things on their newsfeed. Also, use bright colors and be as descriptive as possible. 3. Offer Special Deals Offering deals or discounts is a great way to attract campers. You can advertise your deals on social media and even include them on your website. A discount might encourage potential campers who haven’t visited you yet to check out your site. Try giving away free nights of camping when people refer friends or family – this is a great way to increase the number of campers you have. 4. Provide Good Customer Service One of the most important things you can do is to provide good customer service. You want your campers to feel welcomed and comfortable when they visit. When a camper comes in, make sure that you talk with them about their experience, and consider offering a special treat – even if it’s small. It’s always nice to be noticed. 5. Be Clear About Pricing Make sure that your pricing is clear to potential campers. Your website should list all the information they need to know, and it’s always good practice to include the price there. Make sure you post prices for both daily and weekly camping (if you offer both) so it’s easy for people to find this information. 6. Keep the Grounds Clean and Tidy Keeping your campgrounds clean and tidy goes a long way to attracting campers! Make sure you schedule regular cleaning days so that you can keep the bathrooms, campsites, showers, etc., all up to par. 7. Be Clear About Amenities Make sure that you’re very clear about what types of amenities your campground offers. You want potential campers to know exactly what they are getting when they make their reservation with you so they don’t feel disappointed when they arrive. Make sure you include all relevant information about your amenities on your website and other forms of advertisement. The availability of free Wi-Fi is one of the top three most essential things for campers. Make sure that your campground has that! If you can, try adding more of these tips to your business to improve customer experience. |
7 Tips to Increase Occupancy at Your Campground
Purchasing a campground